01
Planning · A PRACTICAL GUIDE
SEO or Google Ads? Start with the business question.
Choose the work around the customer, the demand and the next action—not because one channel sounds more fashionable.
The Search Brief
Less guesswork.
Better decisions.
Practical reading for business owners choosing their next step in search. Clear explanations, useful questions and the evidence behind the advice.
Start with a decision, not a dashboard. These guides are designed to help you have a more useful conversation about your website and marketing.
02
Local SEO · A PRACTICAL GUIDE
A practical starting point for local search.
Help a nearby customer understand what you do, where you work and why the next step is worth taking.
03
AI SEO · A PRACTICAL GUIDE
What AI search changes—and what still matters.
Keep the focus on clear services, useful answers and evidence. AI terminology is not a substitute for a well-explained business.